LENEXA, Kan. (January 15, 2020) - Winning Streak Sports - a Granite Bridge Partners Company and Jardine Associates announced today an exclusive five-year partnership and representation agreement that will service nearly 95% of the entire U.S. college bookstore and campus retailers via Jardine's retail clients; Barnes and Noble College, Follett Corporation and the Jardine's' independent college bookstore and campus clients. This makes Winning Streak the top retailer in their category and one of the elite distributors in the $4.6 billion collegiate licensed retail space. The announcement comes off a landmark 2019 year which saw the launch of a new standalone brand "Varsity Vault by Winning Streak" giving the company one of the largest shares of intellectual property under license of any global sports licensing and marketing business.
"It is with a great excitement and humility that we are looking forward to this agreement and could not be more pleased to welcome Joe Marrinan and his entire team at Jardine as well our new friends at Barnes and Noble, Follett Corporation and the many Independent College retailers to the Winning Streak portfolio of clients," Winning Streak CEO Chris Lencheski said. "Our approach combines our best-in-class premium licensed products with some of the most robust digital marketing assets from social marketing to influencer chat-bots in all of sports licensing marketing".
Winning Streak's position will now be as the worldwide leader in providing and distributing one of the three most lucrative and coveted collectable elements in the collegiate licensing world; high end premium flock wool banners and pennants. In addition to a massive retail presence, their sales will be backed by large scale digital and targeted social campaigns to drive awareness, distribution and sales across the college space. The entire category is seeing momentum, thanks in large part to increasingly strategic brand partnerships and this is in evidence with Jardine and Winning Streak Sports.
"I could not be happier with our partnership with Winning Streak," said Joe Marrinan, Chairman of Jardine Associates. "We pride ourselves in partnering with the "Best in Class" vendors for each of the product categories we represent, and Winning Streak certainly fits that title for the pennant and banner category of our industry as one of the most innovative and forward thinking companies in our industry today. The way they are incorporating social media and technology into their sales strategy is light years ahead of most of the vendors in our marketplace."
This is the first in a series of new communications regarding new hires and acquisitions that will brought forward in 2020 by Winning Streak Sports over the next coming weeks and months.